Go Back!

Marketing Ploys - by Ultimoo

Marketing Ploys

It would be a good idea to load up that EarthBound shop music midi while you read this. It is never the advertisements that make a game great. Nor does the free demo disc improve the quality of the graphics, sound, plot, or gameplay of a game. While all of those factors of video game quality do make or break a game in the end, it is in fact things like the heavy advertisements, the commercials on MTV, and the free super-huge upcoming game demo disc that gets the ball rolling and gets the games selling. Take one look at EarthBound from a moderate standpoint. As far as I know, a quarter-page ad in Gamepro is as far as Nintendo got in advertisement of the game. However, receives over 1,000 hits a day. So how can a game acquire such a cult following with little or no promotion?

For one thing, the massive box is easy to notice while strolling around Electronics Boutique or some other game store. Bigger things usually tend to stand out, so I suppose that was pretty much the only thing catching the eye. Now to say that kind of advertising is primitive would be an understatement. I know I'm sounding like the AWOL Cut Man right now, but what if you had this guy with a massive gut walking around Electronics Boutique draped in EarthBound paraphenalia? You'd take more than a second look at the game, wouldn't you? I knew you would. All I'm saying is that Nintendo could have done a lot more with EarthBound in the U.S. Take a look at Mario Bros. The basic idea of the games are just as quirky as EarthBound's. The gameplay and graphics of early Super Nintendo Mario games were just as simple.

Another fine example of the power of advertising is the Dragon Quest series. The original RPG series. Brilliant, simple games. In Japan, it's like a national holiday when a sequel is released. Here, we're lucky if Enix takes a second thought of releasing it. A supporting character, from one part, of one Dragon Quest game has had two of his own massive spin-off games. Ness meanwhile gets a near-cameo appearance in depth-less (but packed with solid gameplay) fighting game. To my knowledge, there are EarthBound novelizations, encyclopedias, and comics existing in Japan. Ridiculous. Suppose there was EarthBound Tactics, or EarthBound Racing, with mad amounts of commercials. With fat scientists, hippies, and strange little creatures with massive schnozzes, how can you go wrong??

Other Submissions by Ultimoo

Author Sort Ascending Sort Descending Title Sort Ascending Sort Descending Description Sort Ascending Sort Descending Date Sort Ascending Sort Descending Rank Sort Ascending Sort Descending
Ultimoo A Brief History of #earthbound
7/31/06 0.00
Ultimoo Alternate Paths, Part I
7/31/06 0.00
Ultimoo Alternate Paths, Part II
7/31/06 0.00
Ultimoo Can't Blame EB For That One!
7/31/06 0.00
Ultimoo Classic Battles
7/31/06 0.00


Latest Updates:

FANART >:. ...> Leeloo of the Landria Isles
FANFICTION >:. ...> What We Need to Hear
FAN COMICS >:. ...> All Caught Up!
FANART >:. ...> We were Younger


EarthBound Fanfest 2010
MOTHER 2 Novel Translation Project!
EarthBound Central -- Good News for the Modern Fan
Fangamer Banner
MOTHER 3 Fan Translation
Starmen.Net EarthBound Walkthrough
Starmen.Net Mother 3 Walkthrough
Donate to Starmen.Net!

Site Info:

Wanna know more about the staffers? The Site History? The Forum Badge Guide? All the info is here!


How do you use
Last Week's Poll
Which of the Super Smash Bros. Newcomers is your favourite?
Image of Last Week's Poll

Radio PSI:

Bringing the EarthBound community together through the magic of music.
Privacy Policy